Project Research

Think that speeding up your website isn’t important?

Big mistake.

A one-second delay in page load time yields:

• 11% fewer page views
• 16% decrease in customer satisfaction
•  7% loss in conversions

Your site taking a few extra seconds to load will have a negative impact on your ability to engage visitors and make sales.

There’s no getting around it.

This means that having a fast site is essential — not just for ranking well with Google, but for keeping your bottom-line profits high.

How website speed optimization influences conversions

Slow sites kill conversions. And can never recover.

In fact, 47% of consumers expect websites to load in two seconds or less. And 40% will abandon a page that takes three or more seconds.

If your site takes more than three seconds to load, you lose almost half of your visitors before they even arrive on your site.

Yes, you read that right.

That alone is a huge blow to your potential conversions.

And for the visitors that decide to stick around, your slow load times can deter them from returning in the future. In one survey, 79% of customers said they would not return to a site with poor performance.
speed up your website

In that same survey, 52% of shoppers said that quick page loading is important to their site loyalty and 44% said they tell their friends about poor site experiences.

This survey also discovered that a one-second delay can decrease customer satisfaction by about 16%.